Defend your glow

The Indian cityscape is alive with energy - markets buzzing, traffic racing, lights stretching late into the night. But along with the excitement comes a silent thief: urban pol...

When it comes to skincare, less is often more, and intention matters more than impulse. Yet in the pursuit of “perfect skin,” it’s easy to fall into habits that do more harm tha...

Glowing skin isn’t a finish line- it’s a reflection of balance, nourishment, and care. At Long Story, we believe your diet is as much a part of your skincare as what sits on you...

  Every few months, a new skincare hack takes over Instagram, or YouTube. From icing your face every morning to applying sunscreen only in “highlight” areas, these trends look i...

  As we age, our skin goes through a number of changes, one of the most significant being the loss of collagen. Collagen is a protein that provides structure and elasticity to t...

Sunscreen is one of the most researched and proven skincare essentials yet global studies show that fewer than 40% of people apply it daily, and even fewer reapply as recommende...

  Skincare has always been an essential part of many people's daily routines. But in recent years, it has taken on a new role as a form of self-therapy. With the rise of self-ca...

  Entering your 30s can be a transformative time in your life, but it also means changes in your skin. Are you unknowingly making skincare mistakes that could be affecting your ...

  Have you ever wondered why avocado extract is a popular ingredient in skincare products? Let's explore the importance of avocado extract in skincare and how it can benefit you...

Extracted from the nuts of the Vitellaria paradoxa tree in West Africa, shea butter isn’t just another hydrating agent - it’s a bioactive powerhouse with a rich history, remarka...

In conversations around wellness and personal growth, we often hear the word “frequency”-  sometimes in the context of energy, sometimes as a mood, and occasionally as something...

WHAT IS BLUE LIGHT AND WHY IS IT A CONCERN? We often associate skin damage with direct sun exposure - UVA and UVB rays. But there's a lesser-known culprit that's quietly affecti...

THE ALLURE OF SKINCARE TRENDS There’s a reason why trends take off. They’re exciting, innovative, and promise instant results. Ingredients like retinol, niacinamide, snail mucin...

It’s natural to assume that in a season where the air feels heavy with moisture, our skin would stay hydrated. But the opposite often happens. Excess humidity causes your skin t...

PCOS (Polycystic Ovary Syndrome) has traditionally been spoken about in the context of irregular periods or fertility issues. But today, more young women - even teenagers are be...

In the ever-evolving world of skincare, where new actives and innovations emerge by the day, some ingredients endure—not through marketing buzz, but through generations of trust...

In a world overflowing with 12-step skincare routines, overflowing bathroom counters, and impulsive beauty hauls, the art of simplified shelf care feels like rebellion. But it’s...

In the world of skincare, "gentle" has long been misunderstood. It's often mistaken for ineffective or too mild to make a difference. But the science and dermatological understa...

In recent years, biohacking has gone from a fringe idea to a full-blown wellness movement. But what exactly is it? Biohacking refers to the practice of making small, science-bac...

YOUR SKIN IS MORE THAN A SURFACE We’ve long treated skincare as something you apply to the surface - a fix for problems like dryness, pigmentation, acne, or dullness. But the s...

Common concerns, uncommon truths-  because your skin never lies.We often treat skin concerns at surface level - a breakout, a patch of dryness, a lingering spot. But skin is far...

Melanin-rich skin is naturally beautiful, resilient, and often ages more slowly. However, it also comes with unique concerns that deserve specific attention. The misconception t...

In the evolving world of skincare, innovations are constant - but few redefine how we care for our skin the way biomimetic skincare does. Rooted in the science of biomimicry, bi...

EVERY EXPOSURE ADDS UP Every July, UV Safety Month serves as a timely reminder that sun exposure is a daily event- not just a seasonal concern. While sunlight supports our healt...

THE SECRET FORMULA BEHIND HYDROBLOOM’S RADIANCESkincare is often about balance - but Hydrobloom Moisturizer takes it a step further with a formula rooted in precision: The Golde...

When we think of anti-aging, most people picture wrinkle creams in their 40s. But what if we told you that your 20s are the most strategic decade to begin? Because aging doesn’t...

For many, sunscreen still feels like a summer ritual - applied before a beach day, skipped on cloudy mornings. But sun protection isn’t seasonal. It’s the quiet, consistent laye...

When most people in India hear "sunscreen," the first instinct is to associate it with tanning. A beach essential. A summer thing. A way to stay “fair.” But that’s only scratchi...

In an age of endless skincare advice - much of it globalised, trend-driven, and aspirational - it’s easy to overlook the one thing that matters most: context. What your skin nee...

We live in a skincare era dominated by brightening serums, exfoliating acids, and the endless promise of glow. But behind the scenes of these fast fixes, there’s a quieter, more...

In the vast universe of skincare ingredients, some gain quiet recognition - subtle yet powerful, often working behind the scenes. Mulberry extract is one of them. And in an era ...

As skincare evolves, two of the most promising forces shaping its future are emerging not from nature alone, but from the intersection of technology and biology. Together, artif...

Aging has always been part of the skincare conversation. But the language around it is evolving. More people today are stepping away from the notion of “anti-aging” - with its p...

Skincare today is no longer limited to creams and serums. Increasingly, technology is stepping into the everyday ritual - and one of the most talked-about innovations is the ris...

For years, skincare followed a familiar path -products categorized by skin type, age, or concern, offering standardized solutions for a wide audience. But skin is far more compl...

Few industries have witnessed the kind of cultural crossover that Korean beauty has achieved. Once seen as a niche trend outside of Asia, K-Beauty has grown into a global force ...

In recent years, the boundaries between skincare and makeup have quietly begun to blur. What was once a strict divide - products that either treated or concealed has now evolved...

In the ever-evolving world of skincare, few ingredients have garnered as much attention—or as much shelf space—as hyaluronic acid. Touted as the ultimate hydration hero, it feat...

In recent years, the conversation around skincare has matured—evolving beyond surface-level routines to a more holistic understanding of how our lifestyle, environment, and emot...

When it comes to skincare, understanding your skin’s unique needs is the foundation of an effective routine. One of the most common points of confusion is the difference between...

Modern skincare isn’t what it used to be. As our cities evolve, so does the environment we live in—and our skin is one of the first places to show the signs. The urban landscape...

The monsoon brings much-needed relief from scorching heat—but for your skin, it also ushers in a new set of challenges. Increased humidity, fluctuating temperatures, and constan...

In today’s digital-first world, we’re surrounded by screens—from smartphones and laptops to tablets and televisions. While most of us are aware of the harmful effects of UV rays...

A common misconception in skincare is that individuals with oily skin can skip moisturiser. While this may seem logical—after all, oily skin appears to have excess moisture—the ...

In the world of skincare, few ingredients are as universally effective and gentle as jojoba oil. Known for its ability to balance, nourish, and protect the skin, jojoba oil is a...

How to Do Skin Minimalism Without Sacrificing Results: A Guide for Glowing Skin In today’s fast-paced world, skincare routines can feel overwhelming, with numerous products prom...

If you’ve been battling dry, irritated skin or experiencing constant sensitivity, you might be overlooking a crucial ingredient in your skincare routine: ceramides. In recent ye...

Your twenties are the perfect time to establish a solid skincare foundation. While aging might seem distant, this decade is crucial for prevention and establishing healthy skin ...

The misconception that sunscreen is only necessary during summer months couldn't be further from the truth. Sunscreen is not just for summer - it's essential for all seasons. Wh...

When it comes to healthy, glowing skin, we often focus on ingredients, hydration, and sun protection. But did you know that your skin’s pH balance plays a crucial role in mainta...