Welcome to It's a long story
At It’s a Long Story, we believe your skin carries its own narrative — shaped by time, environment, and care. Founded by Ranjeet and Triveni Ganjave, the brand was born from a shared vision: to create skincare that blends the world’s best scientific innovations with a deep understanding of real Indian skin needs. Each formula is crafted using pure, high-performance active ingredients sourced globally, & refined to suit diverse climates, sensitivities, and lifestyles.
We bring together the precision of science with the gentle wisdom of nature, creating formulations that strengthen the skin barrier, restore balance, and build long-term resilience. Our approach is minimal yet effective — no unnecessary fillers or harsh irritants, only ingredients that serve your skin. Behind every product is a collaborative team that values expertise, shared ideas, and the belief that great results come from working together.
More than skincare, It’s a Long Story is about well-being — creating a ritual that supports both how your skin looks and how you feel in it. Every detail, from texture to performance, is designed to make skincare a luxurious, calming experience. We believe in less, but better; in skincare that becomes a part of your life story, one chapter at a time.
