At Long Story, we believe transparency is just as important as great skincare.
That's why we're introducing our Best Before Sale, an opportunity to shop your favourite products at special prices while helping reduce unnecessary waste.
A select batch of our products has a best before date in November and December. They're still completely safe, effective, and made with the same formulas you know and trust. The ingredients, performance, and quality remain exactly the same; they simply have a shorter remaining shelf life than our regular inventory.
Rather than letting perfectly good skincare go to waste, we've chosen to be transparent about it and pass on the value to you.
What Does "Best Before" Mean?
A best before date indicates the period during which a product delivers its optimal quality and performance when stored correctly. It is different from an expiry date.
Every product included in this sale has been stored under the right conditions and continues to meet our quality standards. The only difference is that these products are closer to their best before date than our usual stock.
The Offers
To make thoughtful shopping even more rewarding, we're offering our biggest discounts yet.
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Up to 50% off on individual products
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Up to 55% off on duo products
- Up to 60% off on trio products
Whether you're restocking your routine or trying Long Story for the first time, this is the perfect opportunity to experience our formulations at special prices.
Why We're Doing This
We don't believe perfectly good skincare should be discarded simply because it's closer to its best before date.
Every product represents months of research, carefully selected ingredients, and thoughtful formulation. Choosing to reduce waste instead of letting these products sit on a shelf feels like the more responsible thing to do.
More importantly, we believe our community deserves complete transparency. If there's a reason behind a discount, we'd rather tell you exactly why than hide it behind a generic sale.
A Note From Us
This sale is built on a simple belief: honesty belongs in every skincare routine. Thank you for supporting a more conscious way to shop, one that values transparency, reduces waste, and ensures great skincare finds the people who'll actually use it. We hope you find something you'll love, use, and finish well before its best-before date.